Recently in Japan, a lot of media mentions that Japan is in the pet boom. It is said that one in three people has pet. Also the number of pet taken care in Japan is larger than the kids under 15. I’m not so sure about it, and I’m bit doubting on the media.
Still I think there are many fun facts relating to pets, so I decided put focus for a while.
When did the pet boom start?
I remember when I was a high schooler, there was a TV commercial of Aiful a Japanese finance company, that uses cute Chi Wawa, and every one got crazy about it. After the first commercial in 2002, it became a series, but it finished a lower requested an administrative measure on the company and the company received a two month of suspend business.
Aiful Wilipedia (English)
The famous commercial of Aiful
Story: A daughter suggest her dad buying a dag, at first dad denies, but when he look at the dog eye, his heart is stolen by its cuteness, then the background voice and the letter asks “Dosuru aiful?” meaning “What are you going to do? Aiful?” suggest to loan money from Aiful.
This TV commercial became very popular and were nominated in the best TV commercial of the year but it made many people this loaning money is easy.
Other serise 1 2 3
The name of Chi Wawa is Ku-chan. Photo book of her was published. My clasmate actually bought it.
This is a quite an old information but, I think this was the start of the pet boom.
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